Apple Sets a New Quarterly Record in India, Says CEO Tim Cook

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Apple has set a brand new quarterly file in India for its September quarter, Chief Executive Officer Tim Cook introduced throughout an earnings name on Thursday. The 59-year-old govt didn’t reveal any precise revenues for the Indian market, although he thought of the launch of Apple’s on-line retailer within the nation as part of the most recent success. The new file comes amid the drop within the iPhone gross sales globally by 20 %. Cook additionally underlined provide constraints impacting the iPhone, iPad, Apple Watch, and Mac lineups.

Tim Cook mentioned that there had been a “very strong reception” to the launch of Apple’s on-line retailer within the nation that went live last month. The firm introduced amenities together with direct buyer help and trade-in choices to draw shoppers. The on-line retailer additionally initially provided financial institution reductions and even hosted a special Diwali offer to achieve reputation out there the place Amazon and Flipkart are largely dominating e-commerce operations.

Apple didn’t present any particular numbers to spotlight its file success in India. However, its web gross sales from the Asia Pacific area, excluding China, noticed a progress of over 10 percent year-over-year.

According to a recent report by market analyst agency Canalys, Apple noticed a double-digit progress in India within the third quarter this 12 months, with the shipments of almost 800,000 items.

“Apple is finally paying attention to India,” mentioned Canalys Research Director Rushabh Doshi. “It has opened a direct online store, giving it several new angles in its go-to-market strategy, such as utilising device trade-ins to provide purchase incentives, or bundling AirPods with iPhones to make them more appealing.”

Earlier this week, analysis agency Counterpoint Research acknowledged in a report that Apple led the over Rs. 30,000 market in India, because of the sturdy progress of the iPhone SE (2020) and iPhone 11. These two are the fashions which might be serving to Apple acquire important revenues from the nation, in accordance with market specialists.

That mentioned, Apple’s newest file does not embrace the efficiency of the iPhone 12 sequence that simply went on sale in India — alongside numerous international markets.

The newest outcomes present that the iPhone gross sales dropped globally because of the delay within the launch of its new fashions. Apple Chief Financial Officer Luca Maestri, nevertheless, noted on the earnings name that demand for the iPhone remained “very strong” and clients demand for the present product lineup “grew double digits” by means of mid-September.

Apple’s complete income grew to $64.7 billion (roughly Rs. 4,80,510 crores) within the September quarter, as per the quarterly outcomes. That introduced a seven % dip in its revenue to $12.7 billion (roughly Rs. 94,319 crores).

During the earnings name, Cook additionally talked concerning the provide constraints affecting the iPhone, iPad, Apple, and Mac product traces. He mentioned that Apple was working “really, really hard to remedy” the continuing points.

“If you look at iPhone, we’re constrained today,” he mentioned whereas answering a query on the availability chain. “That’s not a surprise at the front end of the ramp, and how long we’ll be constrained is hard to predict.”

Apple has seen provide points with the iPad and Mac lineups for fairly a while this 12 months supposedly as a consequence of heavy demand from folks adopting distant studying and make money working from home tradition because of the pandemic. It additionally upgraded its present fashions with the brand new iPad and Mac machines that put extra weight on the availability chain, which additionally initially affected owing to COVID-19.


Are iPhone 12 mini, HomePod mini the Perfect Apple Devices for India? We mentioned this on Orbital, our weekly know-how podcast, which you’ll subscribe to through Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button beneath.



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